C&A ZIEHT AN!

Draiflessen Collection

Film & Animations Spatial installation Web & digital formats
The special exhibition "C&A ZIEHT AN!" presented a century of company history, focusing on brands, fashion, advertising, merchandise management, employees and architecture. It featured newspaper advertisements, commercials, design sketches, items of clothing, architectural models and checkout systems, vividly illustrating the company's rich history.

Video installation view C&A ZIEHT AN!, ©Draiflessen Collection, Photo: Alistair Overbruck

For the exhibition, we developed various exhibits and installations to present the history of C&A in an interactive and modern way. An app was created to allow visitors to explore the company's history and access additional information. A video installation in the foyer serves as a visual highlight and creates an impressive atmosphere.

Designs from the video installation C&A ZIEHT AN!, ©zone4

Dynamic images and effects highlight key moments and milestones in the company's history. In addition, interactive stations have been created where visitors can actively engage with the exhibition. The result is a vibrant and immersive exhibition experience that actively engages visitors and gives them the opportunity to discover C&A's history in a variety of ways.

App for the exhibition C&A ZIEHT AN!, ©zone4

We also produced a trailer for a fashion show featuring designs by students from the University of Trier. These garments were created in collaboration with the museum as part of an exhibition.

 

/ Impressions

/ Tasks

Media exhibition design, digital storytelling, 
3D animations, film production, audio production, 
UX design, programming

/ Credits

Architecture: Astrid Michaelis
Programming: Fabain Zavodnik, Conrad Friedrich, Alex Loizou
Technical realisation in cooperation with: 235 MEDIA
Photos: Alistair Overbruck

/ Like to know more?

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