More than a third of twelve-year-old children are affected, and there is still no reliable method of prevention. We were commissioned by TAKEPART Media + Science to create 2D animations for an educational film on chalk teeth for BARMER.
Our focus during the conceptualisation of the animations was on the needs and interests of the target audience – particularly parents and children. The primary goal was to develop a visual language based on the BARMER brand identity that is not only aesthetically appealing, but also engaging and easy to understand.
We are proud to have created entertaining and informative animations that enable parents and children to grasp the complex topic of chalk teeth in a playful and accessible way. With our clear visual language, we have built a bridge between information and entertainment, helping to raise awareness about the causes, treatment, and prevention of chalk teeth.