THE CHANEL LEGEND

Draiflessen Collection

Film & Animations Web & digital formats Interactive installation
The exhibition 'Mythos Chanel' presented a comprehensive overview of the significant life story and artistic achievements of Coco Chanel. It focused on her influence on the fashion industry and her role as a style icon of the 20th century. Visitors were able to immerse themselves in Chanel's creative universe and admire her groundbreaking designs, innovative fashion concepts and bold combination of fashion and jewellery.
A timeline of the life and work of Coco Chanel

In addition to the exhibits, we developed digital formats to provide visitors with engaging, supplementary information. Using an iPad, they were able to explore the different stages of Coco Chanel's life, from her humble beginnings to her iconic fashion empire. This interactive experience allowed them to witness first-hand Chanel's development and influence on the fashion world.
Digital newsstand

We also created a digital magazine kiosk that allowed visitors to virtually browse through historic fashion magazines. These digitised publications transported visitors to a glamorous past, showcasing the fashion trends and influences of Coco Chanel's era. This provided an insight into the fashion world of yesteryear and a deeper understanding of Chanel's aesthetic and zeitgeist.

These digital formats innovatively complemented the exhibits in the exhibition, providing an interactive and informative experience. They allowed guests to delve deeper into the history and influence of Coco Chanel and discover the allure of her creative vision and revolutionary style.

We also produced the exhibition trailer, which deliberately focused on the fascinating exhibits.

 

/ Impressions

/ Credits


Tasks: Concept, direction, app development, project management
Scenography, architecture: Astrid Michelis
Photos: Henning Rogge

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