We were hired by TAKEPART Media + Science GmbH to produce three animated films on different aspects of breast milk, breastfeeding and pumping. The films provide detailed information on milk production and extraction, including tips for successful pumping. They also cover topics such as breastfeeding and pumping in everyday life, and offer practical advice and support for common problems that may arise during breastfeeding or pumping.

 
The challenge in developing the design was to create an aesthetic yet realistic look that would allow the target audience to identify with the characters. The design also needed to be easy to understand to clearly convey the content of the films, especially as they can be viewed on mobile devices. The visual elements were tailored to be readable and recognisable on smaller screens. The focus was on creating an engaging visual experience that resonated with the audience and allowed them to relate to the characters and situations depicted.